Collaborating with the talented branding designers at R/GA on a business loyalty scheme for IKEA was an enriching experience.

Our team delved deep into various elements of design, including copy, photography, iconography, and motion. My role focused on developing the motion toolkit, ensuring a cohesive visual language that aligned with IKEA’s brand identity.

Additionally, I produced a wrap-up film to showcase the comprehensive work completed throughout the project, highlighting the synergy of creativity and strategy that defined our approach. The outcome is a robust loyalty program that resonates with customers and reinforces IKEA’s commitment to innovation.