Comments on: Unbrand http://robmac.net/unbrand/?utm_source=rss&utm_medium=rss&utm_campaign=unbrand Rob McDougall Wed, 07 Jul 2010 08:10:51 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Milhouse http://robmac.net/unbrand/comment-page-1/#comment-2681 Milhouse Sun, 11 Oct 2009 09:16:50 +0000 http://robmac.net/blog/?p=238#comment-2681 I see your point particularly to the major labels, but in a way they can often prove to be a useful way of pigeonholing the kind of director/film you might decide to go and see whilst munching on your popcorn during the trailers. Almost like music genres can pigeonhole artists so that if you're not a fan of say Damien Rice, you're also not likely to be a fan of Iron & Wine (This is clearly objective still). Whether or not you like this form of consumer led direction - it usually helps initially to define creative projects so you know that a if a film adaption of your favourite comic book hero was produced by Sony Classics rather than Warner Bros. - you're probably not gonna expect to see the shit loads of explosions and over the top CGI you may/may not have hoped for. I see your point particularly to the major labels, but in a way they can often prove to be a useful way of pigeonholing the kind of director/film you might decide to go and see whilst munching on your popcorn during the trailers.

Almost like music genres can pigeonhole artists so that if you’re not a fan of say Damien Rice, you’re also not likely to be a fan of Iron & Wine (This is clearly objective still).

Whether or not you like this form of consumer led direction – it usually helps initially to define creative projects so you know that a if a film adaption of your favourite comic book hero was produced by Sony Classics rather than Warner Bros. – you’re probably not gonna expect to see the shit loads of explosions and over the top CGI you may/may not have hoped for.

]]> By: Joshua Baker http://robmac.net/unbrand/comment-page-1/#comment-2680 Joshua Baker Sun, 11 Oct 2009 00:37:48 +0000 http://robmac.net/blog/?p=238#comment-2680 I don't know. I do enjoy a Focus Features film. I don’t know. I do enjoy a Focus Features film.

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