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	<title>robmac.net</title>
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	<link>http://robmac.net</link>
	<description>Rob McDougall</description>
	<lastBuildDate>Tue, 16 Feb 2010 18:28:04 +0000</lastBuildDate>
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		<title>DECODE at the V&amp;A</title>
		<link>http://robmac.net/decode/</link>
		<comments>http://robmac.net/decode/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 01:09:18 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[Processing]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://robmac.net/?p=366</guid>
		<description><![CDATA[Going to visit the V&#038;A this week for Decode. Will report back soon. 
openFrameworks are doing a sort of closing workshop that I&#8217;m hoping to get involved with. Interesting email correspondence this week with them&#8230;
In the meantime, enjoy this amazing video by Robert Hodgin (aka Flight404), one of the many interactive artists being featured.

]]></description>
			<content:encoded><![CDATA[<p>Going to visit the V&#038;A this week for <a href="http://www.vam.ac.uk/exhibitions/future_exhibs/Decode/">Decode</a>. Will report back soon. </p>
<p><a href="http://www.openframeworks.cc/">openFrameworks</a> are doing a sort of closing workshop that I&#8217;m hoping to get involved with. Interesting email correspondence this week with them&#8230;</p>
<p>In the meantime, enjoy this amazing video by <a href="http://roberthodgin.com/solar-rework/">Robert Hodgin (aka Flight404)</a>, one of the many interactive artists being featured.</p>
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		</item>
		<item>
		<title>Pack Up, Go Home&#8230;</title>
		<link>http://robmac.net/pack-up-go-home/</link>
		<comments>http://robmac.net/pack-up-go-home/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 23:20:04 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[Geeking Out]]></category>
		<category><![CDATA[Motion Graphics]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[interface]]></category>
		<category><![CDATA[multitouch]]></category>
		<category><![CDATA[New technology]]></category>
		<category><![CDATA[processing.org]]></category>
		<category><![CDATA[subcycle]]></category>

		<guid isPermaLink="false">http://robmac.net/?p=352</guid>
		<description><![CDATA[Inspiration? I feel like I should just pack up my toys and give up...!]]></description>
			<content:encoded><![CDATA[<p>Every so often I come across projects or videos that are so mindblowingly well done that for a moment I just want to give up on all of my work entirely&#8230;</p>
<p>In that moment, I feel like I should just pack up my toys and give up&#8230; That I&#8217;ll never achieve the lofty heights of whatever is in front of me. It&#8217;s not as depressing as it sounds, I often take a great deal of inspiration from these discoveries&#8230;  so I thought I would share some with you all.</p>
<p>Here is an amazing project by <strong><a href="http://subcycle.org/">subcycle labs</a></strong>:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="225" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=8853339&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="225" src="http://vimeo.com/moogaloop.swf?clip_id=8853339&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://vimeo.com/8853339">steeplechase &#8211; subcycle labs</a> from <a href="http://vimeo.com/user2148150">christian bannister</a>.</p>
<p>Subcycle (a.k.a. Christian Bannister from Portland, Oregan) has come up with an incredible new way of interacting with audio setups, using <a href="http://processing.org">Processing</a> to generate visuals based on the music, and a multi-point touch system with many different modes. Here he is, demonstrating some breakbeat functionality:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="220" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=6603227&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="220" src="http://vimeo.com/moogaloop.swf?clip_id=6603227&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://vimeo.com/6603227">multi-touch rhythm navigation (subcycle labs)</a> from <a href="http://vimeo.com/user2148150">christian bannister</a>.</p>
<img src="http://robmac.net/blog/?ak_action=api_record_view&id=352&type=feed" alt="" />]]></content:encoded>
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		<item>
		<title>Bug 17</title>
		<link>http://robmac.net/bug-17/</link>
		<comments>http://robmac.net/bug-17/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 01:05:42 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[Motion Graphics]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[music videos]]></category>
		<category><![CDATA[Adam Buxton]]></category>
		<category><![CDATA[beck]]></category>
		<category><![CDATA[bug 17]]></category>
		<category><![CDATA[charlotte gainsbourg]]></category>
		<category><![CDATA[grizzly bear]]></category>
		<category><![CDATA[n.a.s.a.]]></category>
		<category><![CDATA[The Hickey Underworld]]></category>
		<category><![CDATA[themselves]]></category>
		<category><![CDATA[tom waits & kool keith]]></category>
		<category><![CDATA[tweak bird]]></category>

		<guid isPermaLink="false">http://robmac.net/?p=346</guid>
		<description><![CDATA[Music Videos from Bug 17]]></description>
			<content:encoded><![CDATA[<p>Just enjoyed another fantastic evening of videos presented by Adam Buxton at the BFI.</p>
<p>I&#8217;ve assembled them all into a video playlist for your viewing pleasure here:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/p/C8EABC50E96E74F1&amp;hl=en_US&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/p/C8EABC50E96E74F1&amp;hl=en_US&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Also:</p>
<ol>
<li>Massive Attack &#8211; Paradise Circus<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="285" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=8195617&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="500" height="285" src="http://vimeo.com/moogaloop.swf?clip_id=8195617&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
Warning: mature content&#8230; in every sense of the word&#8230;</p>
<li>David O&#8217;Reilly&#8217;s Black Lake<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="281" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=8812764&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=ffffff&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="500" height="281" src="http://vimeo.com/moogaloop.swf?clip_id=8812764&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=ffffff&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></li>
</h5>
</li>
<li>Ken Korda on Joss Stone<br />
<object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/D-q1MtKmMew&#038;hl=en_GB&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/D-q1MtKmMew&#038;hl=en_GB&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></li>
</ol>
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		<item>
		<title>error/error</title>
		<link>http://robmac.net/error/</link>
		<comments>http://robmac.net/error/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 20:58:59 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://robmac.net/?p=343</guid>
		<description><![CDATA[==== // ====]]></description>
			<content:encoded><![CDATA[<p>Well, it&#8217;s been a while since my last update&#8230; Strange to think I was able to do daily posts, with weekly roundups at one point&#8230;</p>
<p>After much hyping of myself, I&#8217;ve ended up full-time employed. With not much time for cool and interesting things&#8230;</p>
<p>I&#8217;m going to fit in what I can. Hopefully the output will be far more concentrated&#8230; focused&#8230; Watch this space&#8230;</p>
<img src="http://robmac.net/blog/?ak_action=api_record_view&id=343&type=feed" alt="" />]]></content:encoded>
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		<item>
		<title>Last Week Roundup</title>
		<link>http://robmac.net/last-week-roundup/</link>
		<comments>http://robmac.net/last-week-roundup/#comments</comments>
		<pubDate>Sat, 21 Nov 2009 01:57:00 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://robmac.net/?p=336</guid>
		<description><![CDATA[My weekly round-up of news and events]]></description>
			<content:encoded><![CDATA[<p>So, in the last 7 days&#8230;</p>
<ol>
<li>Attended <a href="http://www.bugvideos.co.uk/">Bug 16</a> presented by <a href="http://adam-buxton.co.uk/ad/">Adam Buxton</a>. More info <a href="http://robmac.net/bug-16/">here</a>. All the videos from the evening are <a href="http://www.youtube.com/view_play_list?p=F5769DA515C7BFF1">here</a>.</li>
<li>I met Chairman Kato from <a href="http://www.work-ethic.net/">Work:Ethic</a>. Lots of interesting ideas&#8230; more to follow soon&#8230;</li>
<li>Inspired by <a href="http://www.mixcloud.com/LaidBackRadio/orsii-little-miss-sunshiine-9-90s-rnb/">Orsii&#8217;s 90&#8217;s Guilty Pleasures podcast</a>, I set up a Spotify playlist of memorable tunes from my youth (the decade spanning 1991-2000). <a title="90's Specials" href="http://open.spotify.com/user/hobmcd/playlist/6WkNfEo3Mvlvx3eaLreMUC">Listen to it here</a>.</li>
<li>Completed 2D Motion Graphics for the Oxford Brookes University Film Studies department&#8217;s series of video podcasts: &#8220;<a href="http://vimeo.com/7644149">An Evening with Nick Goldsmith</a>&#8220;</li>
<li>Re-designed the splash page for the upcoming <a href="http://www.nerdsite.co.uk">NERD site</a> and starting work on the full site.</li>
<li>Still plugging away at the &#8220;Lenon Lives&#8221; documentary&#8230; slowly but surely&#8230;</li>
</ol>
<p>How was your week?</p>
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		<item>
		<title>Bug 16</title>
		<link>http://robmac.net/bug-16/</link>
		<comments>http://robmac.net/bug-16/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 15:28:38 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Adam Buxton]]></category>
		<category><![CDATA[Animal]]></category>
		<category><![CDATA[bug]]></category>
		<category><![CDATA[Cinnamon Chasers]]></category>
		<category><![CDATA[Justice]]></category>
		<category><![CDATA[Lenny Kravitz]]></category>
		<category><![CDATA[Miike Snow]]></category>
		<category><![CDATA[music video]]></category>

		<guid isPermaLink="false">http://robmac.net/?p=318</guid>
		<description><![CDATA[Highlights from Bug 16]]></description>
			<content:encoded><![CDATA[<p>Last night I went to my second Bug &#8211; an evening of music videos hosted by <a href="http://adam-buxton.co.uk/ad/">Adam Buxton</a>.</p>
<p><a href="http://robmac.net/blog/wp-content/uploads/2009/11/p_1600_1200_D7C640AD-20B9-4DE3-9430-271D4C248282.jpeg"><img class="alignnone size-full wp-image-364" src="http://robmac.net/blog/wp-content/uploads/2009/11/p_1600_1200_D7C640AD-20B9-4DE3-9430-271D4C248282.jpeg" alt="" width="225" height="300" /></a></p>
<p>Regular readers (all 3 of you&#8230;) may remember the last time I went to bug &#8211; I was <a href="http://robmac.net/small-ideas/">inspired by Garth Jennings</a> to make three videos (more on that next&#8230; year&#8230;). This bug was no less inspiring, but also a little frustrating &#8211; to the point where I&#8217;m about to raid my savings and buy myself a new camera (to replace my burgled one&#8230;).</p>
<p>In a moment of Celebrity wowdem, I found myself sitting almost directly behind <a href="http://www.twitter.com/edgarwright">Edgar Wright</a>. So I sent him a little <a href="http://twitter.com/hobmcd/status/5660353913">tweet</a> with this picture attached:</p>
<p><img src="http://img101.yfrog.com/img101/8181/to5.jpg" alt="Edgar Wright" width="275" height="206" /></p>
<p>He has not yet responded.</p>
<p><a href="http://www.youtube.com/view_play_list?p=F5769DA515C7BFF1">Click here for a YouTube playlist of all the videos featured at Bug 16.</a></p>
<p>And here are my highlights from the evening (apart from the heckling drunk woman, who has not yet been featured in a music video):</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="250" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=6923504&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="560" height="250" src="http://vimeo.com/moogaloop.swf?clip_id=6923504&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/Z8Y1MalRrDc&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/Z8Y1MalRrDc&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/dLHjKgQt39s&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/dLHjKgQt39s&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object><em></em></p>
<img src="http://robmac.net/blog/?ak_action=api_record_view&id=318&type=feed" alt="" />]]></content:encoded>
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		</item>
		<item>
		<title>Taking Minimalism to the Next Level</title>
		<link>http://robmac.net/plastic-knife/</link>
		<comments>http://robmac.net/plastic-knife/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 13:54:49 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://robmac.net/?p=311</guid>
		<description><![CDATA[Tom's new site...]]></description>
			<content:encoded><![CDATA[<p>Spent yesterday afternoon working with Tom on his new site.</p>
<p>You should <a href="http://www.theplasticknife.co.uk" target="_blank">check it out</a>.</p>
<img src="http://robmac.net/blog/?ak_action=api_record_view&id=311&type=feed" alt="" />]]></content:encoded>
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		<item>
		<title>Site Design</title>
		<link>http://robmac.net/site-design/</link>
		<comments>http://robmac.net/site-design/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 00:16:57 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://robmac.net/blog/?p=304</guid>
		<description><![CDATA[Mind your head...]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m playing about with my site design. Apologies in advance for any design inconsistencies or general wonkyness&#8230; I could have tested offline, but that&#8217;s no fun&#8230;</p>
<img src="http://robmac.net/blog/?ak_action=api_record_view&id=304&type=feed" alt="" />]]></content:encoded>
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		</item>
		<item>
		<title>How to win at GMail</title>
		<link>http://robmac.net/gmail/</link>
		<comments>http://robmac.net/gmail/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 16:01:58 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[Geeking Out]]></category>
		<category><![CDATA[GMail]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[help]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[howto]]></category>
		<category><![CDATA[shortcuts]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[tutorial]]></category>

		<guid isPermaLink="false">http://robmac.net/blog/?p=244</guid>
		<description><![CDATA[my top tips for using GMail (don't yawn just yet...)]]></description>
			<content:encoded><![CDATA[<p>OK, so Google Wave may be blowing the world away (my invite&#8217;s still in the post, apparently&#8230;) but whilst we wait, here are my top tips for using GMail like a pro:</p>
<h4>1. Use GMail as an App</h4>
<p style="text-align: center;"><a href="http://robmac.net/blog/wp-content/uploads/2009/10/Screen-shot-2009-10-20-at-15.36.34.png"><img class="size-medium wp-image-260  aligncenter" title="Screen shot 2009-10-20 at 15.36.34" src="http://robmac.net/blog/wp-content/uploads/2009/10/Screen-shot-2009-10-20-at-15.36.34-300x177.png" border="0" alt="Screen shot 2009-10-20 at 15.36.34" width="300" height="177" /></a></p>
<p>I&#8217;ve been using GMail for a number of years now. I prefer the web interface to any mail application I&#8217;ve ever used. But often found myself losing GMail in a bunch of Firefox tabs. Recently I started using <a href="http://fluidapp.com">Fluid.app</a> so I always have GMail in my dock and can cmd+tab to it rather than lose it amongst four billion Firefox tabs.</p>
<p>There&#8217;s also Mozilla&#8217;s <a href="http://labs.mozilla.com/prism/">Prism</a>, which has cross-platform support.</p>
<h4>2. Use Keyboard Shortcuts</h4>
<p>Pushing the ? symbol on your keyboard in GMail will show a list of keyboard shortcuts. These can be extremely useful in navigating through your messages and contacts. My most frequently used are:</p>
<table border="0">
<tbody>
<tr>
<td><strong><span style="font-family: terminal;">g</span></strong> then <strong><span style="font-family: terminal;">i</span></strong></td>
<td>go to inbox</td>
</tr>
<tr>
<td><strong><span style="font-family: terminal;">/</span></strong></td>
<td>search</td>
</tr>
<tr>
<td><strong><span style="font-family: terminal;">c</span></strong></td>
<td>compose</td>
</tr>
<tr>
<td><strong><span style="font-family: terminal;">j</span></strong> and <strong><span style="font-family: terminal;">k</span></strong></td>
<td>move forwards and backwards through messages</td>
</tr>
<tr>
<td><strong><span style="font-family: terminal;">x</span></strong></td>
<td>check (tick) message</td>
</tr>
<tr>
<td><strong><span style="font-family: terminal;">s</span></strong></td>
<td>star (keep pushing to get different styles)</td>
</tr>
<tr>
<td><strong><span style="font-family: terminal;">l</span></strong></td>
<td>label</td>
</tr>
</tbody>
</table>
<h4>3. Use Labels and Filters</h4>
<p>Labels are GMail&#8217;s equivalent of folders. I often like to label all my gig tickets, purchases, etc. so I have them to hand as I need them.</p>
<p>You can have GMail automatically assign labels to certain incoming or outgoing mail by using a filter. So if you wanted all email from Amazon to go into a &#8220;purchases&#8221; folder, for example you could set this up.</p>
<p>Go to <em>Settings</em>-&gt;<em>Filters</em> and choose &#8220;Create a New Filter&#8221;.</p>
<h4>4. Let GMail handle all of your Accounts</h4>
<p>GMail has an excellent and often-overlooked setting panel called &#8220;Accounts&#8221;. You may have an old Hotmail account, or an email for your own domain (hello@robmac.net, for example).</p>
<p>GMail will let you send mail from other addresses, import mail from other webmail accounts and check mail regularly on a POP3 server. All for free. Now when I hit &#8220;compose&#8221; I&#8217;m able to choose which account I want to send from &#8211; and very cleverly, GMail will automatically reply from the address to which the mail was sent.</p>
<h4>5. Sync your devices</h4>
<p>I use the iPhone to sync my mail, and my calendar. Google Sync is excellent at keeping these updated. Google Sync is able to push mail and calendar data to my phone instantly. Very handy. <a href="http://www.google.com/sync/index.html">Find out more about syncing all sorts of devices</a>.</p>
<h6><em>This message was not paid for by anyone. Although you&#8217;re more than welcome to send me some cash&#8230;</em></h6>
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		<title>Unbrand</title>
		<link>http://robmac.net/unbrand/</link>
		<comments>http://robmac.net/unbrand/#comments</comments>
		<pubDate>Sat, 10 Oct 2009 22:32:08 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[thought]]></category>

		<guid isPermaLink="false">http://robmac.net/blog/?p=238</guid>
		<description><![CDATA[Oh look, a blog. What to fill it with. Well here&#8217;s a thought I just had, that&#8217;s just ever s slightly too long to fit into a tweet.
Why do film production/distribution companies  bother to advertise at all?
It makes absolutely no sense. I&#8217;m not a fan of the films of the Acme Film Co. In [...]]]></description>
			<content:encoded><![CDATA[<p>Oh look, a blog. What to fill it with. Well here&#8217;s a thought I just had, that&#8217;s just ever s slightly too long to fit into a <a href="http://www.twitter.com/hobmcd">tweet</a>.</p>
<p><em>Why do film production/distribution companies  bother to advertise at all?</em></p>
<p>It makes absolutely no sense. I&#8217;m not a fan of the films of the Acme Film Co. In this space, content is absolutely the king.  When I go and see a film, I go on the strength of the director, the premise or occasionally the leading actors. </p>
<p>If a film is poor, branding Acme all over the front surely damages the brand. On the other hand, if a film is great &#8211; I don&#8217;t find myself thinking &#8220;ah, that Acme have another fantastic hit on their hands!&#8221; No. I think &#8220;Tarantino, you old dog, you&#8217;ve done it again&#8230;&#8221;</p>
<p>Is it time for monolithic money-spinners to realise that they should stick to the background, where the belong?</p>
<p>Care to <a href="http://robmac.net/blog/?p=238#respond">comment</a>? </p>
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